VIP Manager
Brazil
It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We're looking for someone who:
- Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus;
- Is based in Rio de Janeiro or Sao Paolo;
- Minimum 3 years of proven experience as a VIP/CRM Manager or similar role within the online gaming industry;
- Strong understanding of the betting and gambling industry, including knowledge of games, odds, and betting terminology;
- Proficiency in utilizing CRM systems, marketing automation platforms, and customer data analysis tools;
- Excellent analytical skills, with the ability to interpret data, identify trends, and generate actionable insights to drive decision-making;
- Experience in segmentation and personalization strategies, leveraging customer data to deliver targeted campaigns and communications;
- Effective problem-solving skills to address customer issues and resolve disputes promptly and fairly;
- Customer-oriented, flexible, and willing to adapt to changing customer preferences and market conditions;
- The ability to identify opportunities for upselling and cross-selling betting or gaming products to VIP clients;
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines;
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at various levels;
- Knowledge of online gaming industry trends, player behavior, and player lifecycle management;
- Fluency in Portuguese and English is required.
What you'll be doing:
- Develop and execute VIP strategies and programs to enhance player engagement, retention, and monetization;
- Build and develop strong relationships with VIP customers. This involves understanding their gambling preferences, betting habits, and financial capacity;
- Offer personalized betting and gaming experiences to VIP clients, campaigns, bonuses, and incentives to their individual preferences;
- Implement strategies to ensure VIP clients remain loyal to the company. Resolve any issues or concerns they may have, providing exceptional customer support, and offering reason for continued play;
- Keep VIPs informed about betting campaigns, special odds, and exclusive betting opportunities through various communication channels, including email, phone calls, or SMS;
- Design and optimize player journeys, ensuring strong and relevant interactions across touchpoints to drive desired player behaviors and maximize player value;
- Monitor and analyze VIP campaign performance, leveraging data insights to refine strategies, optimize conversion rates, and increase player engagement and revenue;
- Analyze customer data to gain insights into VIP clients' gambling behavior, preferences, and spending patterns. This information can be used to optimize the VIP program and improve customer experiences;
- Collaborate with other departments, such as customer support, CRM, fraud, gaming, sportsbook, and compliance, to provide a strong VIP betting and gaming experience;
- Address any gambling-related issues or disputes promptly and effectively, ensuring fair play and maintaining the trust of VIP clients;
- Manage the budget allocated for the VIP program, ensuring resources are allocated effectively to maximize returns;
- Ensure compliance with local regulations and legislation, data privacy regulations, and industry standards in all CRM/VIP
About us:
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland.
The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success.
Tech-powered global entertainment platform
At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base.
Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers.
Our Credentials
The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019.
As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
