Marketing Insights Analyst
United Kingdom
It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
Measuring the success of marketing is a challenge. Increasingly difficult as data & gambling regulations change at pace, and especially difficult in our industry where the sports calendar and customer value are extremely varied.
Superbet Group innovatively spends a multi-million Euro marketing budget in several European markets – Romania, Poland, Belgium & Serbia - while actively seeking opportunities to expand into more countries. The key responsibility of this role is to measure the impact of marketing, through data analysis and reporting.
We're looking for someone who has experience in the following areas:
- Ads measurement experience
- Experimentation
- Causality
- Flows of attribution
- Marketing/ Media measurement
- Has experience analyzing large datasets, using SQL
- Has experience with online marketing analysis and technologies
- Has experience building and using reports
Bonus points if you:
- Have prior experience using Tableau
- Have experience in online sports betting or gambling
- Have deep understanding of digital marketing tools – Google Ads, Meta, Google Analytics, Appsflyer etc.
What you'll be doing?
- Analyzing large datasets to understand the impact of marketing activity on customer acquisition and retention.
- Presenting this analysis to P&L managers and Marketers
- Creating reports and dashboards in Tableau that measure the success of marketing
- Working closely with marketers, data engineers and marketing tech teams to improve our capability to measure the impact marketing
About us:
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
The Group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Poland, Belgium, Serbia and Brazil.
In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world's largest private equity fund, to drive business growth and scalability.
As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
