Superbet Group: sustainable transformation in the pursuit of international expansion

As Superbet Group commences another chapter of growth and adapts to become a global challenger of the industry, the company is announcing new appointments to its leadership team.

The tech & entertainment powerhouse will continue to invest consistently in its proprietary technology, accelerating the process of international expansion.

Stephen Parry is taking on the role of Chief Operations Officer (COO), leading a newly created hub of operational excellence for the group including retail, trading, and business operations. Stephen’s most recent role was CEO of William Hill International, while previously serving as William Hill Group COO. Prior to this, he was the Chief Integration Officer at Flutter, and led Operations at the group. Before entering the gaming industry, Stephen held a range of leadership roles in telecommunications, at Vodafone, working in areas such as Business Transformation, Customer Service and Strategy.

Andrei Dușu has been appointed Chief Business Development Officer (CBDO). The Romanian senior executive will be leading mergers & acquisitions, international expansion, business intelligence and strategy for Superbet Group. Andrei is the co-founder of Flawless, an AI powered, real-time support application for business operations teams. Previously, Andrei held a range of leadership roles in Strategy, Product, Data and Commercial teams across companies like Google, McKinsey & Company and OLX Group.

Glyn Hughes has been announced as the new Chief Financial Officer (CFO) of Superbet Group, bringing a wealth of knowledge and experience from various executive roles, in both publicly listed and privately-owned companies, across a range of international businesses and industries.

Glyn Hughes was previously CFO and Executive Vice President at International Workplace Group (IWG) PLC, as well as CFO and Interim CEO at Mothercare PLC. Prior to that, he held a range of executive positions within the Jardine Matheson Group and Dairy Farm Group across Asia.

As part of the central leadership team, Stephen Parry, Andrei Dușu and Glyn Hughes will report directly to Johnny Hartnett, CEO of Superbet Group.

Johnny Hartnett, CEO of Superbet Group, commented on these announcements: “As we embark on the next stage of our growth journey, it is incredibly exciting to add experienced and capable leaders like Stephen, Andrei, and Glyn to the Superbet management team. Their experience across a range of sectors and geographies means they will be a critical part of executing our ambition - to take the business from our home in CEE to the rest of Europe and beyond.”

Adam Lamentowicz, previously CEO and Country Manager for Superbet Poland, has been appointed VP of Superbet International. While leading this newly created division, he will supervise international operations under the Superbet brand, excepting the Romanian market. Adam Lamentowicz will report directly to Adam Shaw, Chief Revenue Officer for the group.

Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.

The Group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, Poland and Serbia.

Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million euros in the Company in 2019.

As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference.

The most influential publication of the global profile industry, EGR (eGaming Review) has ranked Superbet Group at number 11 in the EGR Power 50 global rankings for 2022.